THE MASTERS
Rickie Fowler’s jacket size: 38R
Mercedes-Benz wanted to tell people they sponsor Rickie Fowler and The Masters. We used a Mike Mills edit technique to skirt Augusta National's stringent filming requirements. I did not get to hit a ball on the course. I am 105% confident this is the only time I'll be ever be allowed to walk Amen Corner. (Unless you’re Nike Golf and you want me to write a Tiger Woods spot, LFG.)
Jon Hamm aka Don Draper was the VO for this spot and during the record he said, "Great spot guys.". That's the approval of one of the best Creative Directors in advertising history.
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Partner: Ty Johnson
Creative Director: Don Draper