Play good on Friday, they pay good on Sunday.

Professional football players used to be high schoolers worried about prom. (Now the good ones just enroll in college in January.) Partnering with Hudl, we discovered a huge spike in high school football players searching their favorite NFL player’s high school highlight videos right before the playoffs. We dug up these rare and unearthed footage of pros, threw a club slapper on it, and bought pre-roll against every “EZEKIEL ELLIOTT HIGH SCHOOL HIGHLIGHT” YouTube search.


Partner: Micheal Dooley
Creative Director: Keith Byrne